There are a lot of Apex predators in the fashion industry. Whether you are an online seller or the owner of a brick-and-mortar outlet, you have to face much competition. For example, Amazon is on track to become the top U.S. apparel retailer by the end of this year and making a name for yourself and building a helpful strategy is challenging.
When the matter is about building a successful fashion business, you must know how to source your products inexpensively, sell them quickly and make a fanbase of loyal customers who like your brand and the products that you sell them. In the fashion world, inexpensive sourcing products like wholesale boy clothing usually means purchasing either wholesale or private label clothing.
Suppose you have spent time researching how to find clothing to sell in your real life or online store. In that case, you must have wondered what the differences are between wholesale and private-label clothing–and which is most appropriate for your business. This article will discuss some prime differences you need to know to help you better assess which option is best for you. Keep reading to learn more!
Main Differences Between Wholesale and Private Label Clothing
It is a universal truth that wholesale and private-label clothing has benefits. Understanding their prime differences is crucial when deciding which option is right for your business.
Both wholesale and private label garments are sold at lower prices than retail, so both options are good in terms of buying apparel on a budget. In some cases, buying private-label clothing may be less expensive upfront as it involves buying directly from the manufacturer rather than purchasing through a wholesaler. However, keep in mind that to get a great deal on clothing from the manufacturer directly, you will have to purchase massive quantities. If you require 20 shirts in a particular style for a single store, buying them from a wholesaler with low minimum order quantities may be cheaper than a private label.
When you buy wholesale clothing from a famous brand, you know what quality to expect. While many wholesalers sell factory second units, you can typically purchase only first-quality garments. When you do so, you can be sure of the quality that you will receive. Most of the wholesalers who sell factory seconds take great pride in making sure that their products only have problems that are so insignificant that the naked eye cannot detect them. Choosing these types of products can be an excellent method to get high-quality, though not perfect, merchandise at a reasonable price.
Working with a manufacturer to produce your own private-label clothing can take time and effort. Quality should be fine if you work with a popular and respected brand. Doing so can be expensive, though. The rate may be compromised when you choose to work with a less expensive manufacturer. To make things worse, you may have very little or no idea what the quality will be like until after you have paid for and received your order. You might end up with many garments that could be of better rate on your hands that you cannot sell.
Getting private-label clothing manufactured gives you a more significant deal of control than buying wholesale clothing. You get to pick fabrics, colours, cuts, styles and more. You can add designs and other features to create garments that customers will not find anywhere else besides your store. This can be advantageous and disadvantageous as well. On the good side, your garments are one of a kind. On the dark side, however, you run the risk of having products designed that consumers dislike. The products available from wholesalers are tried and tested styles that you can purchase confidently and know that customers will love.